Ethical Challenges In International Marketing Marketing Essay

Ethical Challenges In International Marketing Marketing Essay Abstract: Ogilvy and the Mather is one of the largest providers of marketing services in the world. It aims at delivery the platform for creating the right brand identity and accelerating the business with effective and excellent marketing communications to its multinational clients. This paper includes the Four P i.e. are Product, Price, Promotions and Price and the strategies adopted by the company in its operations and delivering of services. The product, price, promotion and distribution strategies help in the achievement of quality and standardized services as compared to its customers. The communication strategy includes the way and the various schemes a company attempts to adopt to communicate about its products and services. In the later part, the ethical challenge faced by the companys in marketing new product in a different country is discussed. Marketing ethics are rules and the regulations with the principles to be followed in the international marketing. The cultural and the legal issues to be considered in marketing new product in another country are discussed. The cultural and the legal issues must be considered so that the legal regulations and the cultural differences are not humiliated in introduction of new product in another country. Name of the company- Ogilvy Mather Line of Business- Advertising, marketing communication and public relations Countries where the company operates- United States of America, Australia Brazil and Singapore. Ogilvy and Mather is one of the leading advertising and marketing communications firm in the world. Ogilvy and Mather offers an Extensive range of marketing services and has established a collection of partner groups which includes line network Ogilvyone, Ogilvy Public Relations and others. They provide services to fortunes 500 companies which includes coke, American Express, Ford, Lenovo, Yahoo, Cisco, Johnson and Johnson, Kraft and Nestle. Products The Ogilvy and Mather is one of the largest marketing service provider in the world. The services offered by Ogilvy and Mather are as follows- Interactive strategy It offers services such as agency insights, interactive strategy consulting, and digital brand planning, business modelling. Online Advertising Social media and marketing Digital media and search marketing Digital CRM Data Analysis and Measurement Emerging Platforms Brand experience Product strategy- Ogilvy and Mather offer wide range of services to its customers. The product strategy used by Ogilvy and Mather is the creative excellence which established a value and standard of its services in the market. The strategy used for its services is to capture the area of marketing and communications by provided value added services with uniqueness to its clients. It promises to provide multidisciplinary services with the combination of creativity with effectiveness. It adopts the BIG IDEA;L policy where it believed that L will changes everything which means higher purposes , rallies support and provides a platform to all sort of ideas and crates demand ultimately. (2) Price The pricing strategy of Ogilvy and Mather is supposed to be high with best in quality and creativity. The skimming strategy is followed by Ogilvy and Mather in some few of its services where it the best player in the industry its pricing strategy , for example interactive marketing .This means they tend to change more to create a difference of their products and committing for delivery highest in quality with diversity. The competitors of Ogilvy and Mather are Ameredia, Saatchi and Saatchi, Arnold worldwide, BBDO. The price charged by Ogilvy and Mather is less than Ameredia and Arnold who are best players in the world .The pricing strategy are based on industry positions and the long term strategy. (3) Promotions- The services of Ogilvy and Mather are well renowned and most value in the area of marketing communications. Ogilvy and Mather initiated the concept of Evangelism which means finding the passion and the emotions of a brand , and inspiring the customers and the employers with the same. The promotional strategy adopted by Ogilvy and Mather is working in conjunction with the marketing campaign which they believe can get the product and the services into the customers notice and can new repeat customers. Ogilvy and Mather agency works for brand leveraging of its multinational clients by the combination of local know-how along with the worldwide network, making powerful campaigns that address local market needs and reinforcing the same for the universal brand identity. The brand building capability of the agency is the carried out by 360 Degree brand Stewardship which provides a holistic look at the communication and by using which is important from all the discipline to form a brand identity. The communication strategy adopted by Ogilvy and Mather is to create attention and getting the message which will make a promise consistent and reliable to the brands image and the identity. (4) Place- The agency has its marketing and communication network worldwide. The distribution strategy adopted by the company is based on the needs and the requirements in both the local and international terms. The target market of Ogilvy and Mather is to capture the companies which have global presence. It targeted on marketing accountability providing its customers right and effective services to accelerate in their brand and business. The targeted market of Ogilvy and Mather is to capture the marketing communication of the companies and provide public relation services to its clients. The distribution strategy pursued by Ogilvy and Mather is the creation and the platform that will drive the distribution strategy of the content. They work with the media to provide brand leverage and accelerating the brand identity of its clients. The distribution strategy includes the clients from IT sector to the Banking sector. It has the clients in various categories and industries. By delivering the quality and creative marketing and advertising solutions it helps the companies to maintain and create a brand identity in the global as well local markets. The two ethical challenges many companies face in the areas of ethics  when marketing a  product in another country- Marketing Ethics are collections rules, principles and the moral values to be followed in the operation and the regulations of marketing activities. In the marketing of new products in another country, the companies face many challenges due to the cultural, social, and political differences in different countries. The following are the two ethical challenges faced by the companies in introducing new product in another country in the area of ethics Price- Price is the most important factor to be considered in marketing a new product in another country. In the marketing of new products, the product would be unknown to the country and the marketer has to create a new place for its product in a foreign country with the help of advertisement and different promotional activities. The ethical issue faced in the introduction of new product in another country is the price dumping. To attract customers and create a market for the product, low price is charged. It charges a price less than the production cost or the price charged in the home country. Market competition- Another ethical issue faced by the marketing department in introducing new product in the foreign market is the market competition. Due to the cultural challenges the new companys face ethical issues in marketing their products in the international market. The market is already captured the market players and the new company will face the challenges of acceptance and the competition prevailing in the foreign market. The competition in regards to taste and preferences and customers are used to few particular brands, and are not willing to shift their choice to a new product will poise a barrier to the entry of the new product. A legal and a cultural  issue that  must be considered when marketing a product in another country- The legal issue to be considered in marketing a product in another country is the regulation of advertisements. Different countries induce different legal rules and regulation in advertising of products which must be considered in introducing new product in another country. Some products are banned from advertisements on certain media, for example, in France, large supermarket chains are allowed to be advertised T.V. In some European countries, it is illegal to discriminate price between customers and it is illegal to offer products on sale outside very narrow seasonal and percentage range. Therefore, the legal rules and regulations should be considered in advertising and selecting the media of promoting the new product in the foreign market. The cultural issues is based on the cultural psychology of the people in a country differs from another. One of the cultural issues is vales and the attitudes of the people differ in different countries. The cultural values and the attitudes of the people must be considered in the introduction of new product in a foreign country. This also requires the national and local languages must be taken into consideration in marketing new products in the foreign country. In a country spoken language carries a great emphasis of the communication; hidden cultural meaning of the words must be needs to be considered.

Amendments is the Government protections for the imperiled/endangered species Essay

The significance of these three Amendments is the Government protections for the imperiled/endangered species. These aerial, terrestrial, and aquatic creations were (and up to now) being inadequately taking cared of and are slowly forgotten their existence. And, if people knew that they’re now endangered, these species are put to these people’s cages and brought home for them to keep. However, getting them from their habitats where they used to live and multiply more is not that good idea. People can’t make them as pets, ornaments/displays, or even as food for consumption. They play major rule in this world, they need to survive for humans to survive also. So, these nature-friendly laws were passed to Congress and implemented to the concern citizens. †¢The Endangered Species Act of 1973 or ESA was designed to protect critically imperiled species from extinction as a â€Å"consequence of economic growth and development untendered by adequate concern and conservation. â€Å" The stated purpose on this Act is to protect species and also â€Å"the ecosystems upon which they depend. † It encompasses plants and invertebrates as well as vertebrates. This is administered by two federal agencies, the FWS and the NOAA (which includes the National Marine Fisheries Service NMFS). NOAA handles marine species, and the FWS has responsibility over freshwater fish and all other species. Species that occur in both habitats (e. g. sea turtles and Atlantic sturgeon) are jointly managed. Though ESA only protects species which are officially listed as â€Å"threatened† or â€Å"endangered†. A species can be listed in two ways. The first is for the FWS or NOAA Fisheries to take the initiative and directly list the species. The second is via individual or organizational petition which prompts FWS or NMFS to conduct a scientific review. There are two categories on the list, endangered and threatened. Endangered species are closer to extinction than threatened species. A third status is that of â€Å"candidate species†. And by March 2008, after more than seven years of the Bush Administration, 59 additional domestic species had been placed on the endangered list, an annual rate of less than nine per year. Section 11 of the Endangered Species Act describes the violations and penalties that may be enforced under law. The United States Secretary of State, the Secretary of the Treasury, or the Secretary of the Department in which the Coast Guard is operating are the bodies of the federal government responsible for enforcing the provisions of this Act. The U. S. Fish and Wildlife Service play the predominant role in law enforcement of the Endangered Species Act. In connection to this, there are different degrees of violation with the law being imposed. The most punishable offense is enforced upon those who knowingly break the law through acts of importing or exporting, taking, possessing, selling, delivering, carrying, transporting, or shipping—essentially trafficking endangered species without permission from the Secretary. Any act of knowingly â€Å"taking† (which includes harming, wounding, or killing) an endangered species is also subject to the same penalty. Recovery plans benefit species as indicated by the fact that the longer species have recovery plans, the more likely they are to be classified as improving. The benefit, however, appears to be limited to single-species oriented plans; large multi-species, ecosystem-based plans are not correlated with improving status; perhaps due to their lack of specificity. And, as habitat loss is the primary threat to most imperiled species, the original ESA of 1973 allowed the FWS and NOAA Fisheries to designate specific areas as protected â€Å"critical habitat† zones. In 1978, Congress amended the ESA to require designation for all threatened and endangered species except those which might be harmed by the publication of such maps. Congress indicated that the exception should rarely be invoked. Also, most provisions of the ESA revolve around preventing extinction. Critical habitat is one of the few that focuses on recovery. Species with critical habitat are twice as likely to be recovering as species without critical habitat. In 1982, Congress amended the ESA to enhance the permitting provisions of the act, (Section 10) and intended, in part, to provide landowners with incentives to participate in endangered species conservation. Pursuant to these provisions, by preparing a â€Å"Habitat Conservation Plan† (HCP) that meets statutory criteria, private landowners can obtain â€Å"incidental take permits† that allows otherwise prohibited impacts to endangered, threatened and other species covered in the permitting documents. On April 3, 2007, 41 species have been delisted; sixteen due to recovery, nine due to extinction (seven of which were extinct prior to being listed), nine due to changes in taxonomic classification, five due to discovery of new populations, one due to an error in the listing rule, and one due to an amendment to the Endangered Species Act specifically requiring the species delisting. [7] Twenty-three others have been down listed from â€Å"endangered† to â€Å"threatened† status. Some have argued that the recovery of DDT-threatened species such as the bald eagle, brown pelican and peregrine falcon should be attributed to the 1973 congressional ban on DDT rather than the Endangered Species Act, however, the listing of these species as endangered was a substantial cause of congress instituting the ban and many non-DDT oriented actions were taken on their behalf under the Endangered Species Act (i. e. captive breeding, habitat protection, and protection from disturbance). (Nixon.  R (1972). â€Å"Special Message to the Congress Outlining the 1972 Environmental Program† 51. Juliet Eilperin, â€Å"Since ’01, Guarding Species Is Harder: Endangered Listings Drop Under Bush†, Washington Post, March 23, 2008). †¢1973 also saw the creation of the Convention International Trade in Endangered Species of Wild Fauna and Flora (CITES). This is an International agreement restricting international commerce in plant and animal species believed to be actually or potentially harmed by trade. The U. S.  CITES list includes all species protected by the ESA in addition to species which are vulnerable but not yet threatened or endangered. While it is widely understood that habitat decline is the primary cause of endangerment for most species, trade in species, or parts of species, is a major cause of decline for some groups of animals and plants. This has included spotted cats for their furs, rhinoceros for horn, elephants and walrus for ivory and, more so in rec ent times, parrots and exotic reptiles for the pet trade, corals and fish for the aquarium trade, and sharks for their fins. Medicinal and ornamental plants are also exploited worldwide, as is tropical timber. Annual trade in wild species worldwide is now estimated to include several hundred million individual animals and plants, and it is a multi-billion dollar industry. Thus the need for CITES is ever more apparent. It also has the distinction, among international conservation agreements, of having the most legal strength behind it, and there is an abundant literature in the fields of law, conservation, international relations and economics about its global impact. To date, well over 30,000 species receive some protection under this landmark agreement, and more are being added on a regular basis. As both a conservation and trade convention, it has more obligations and more detailed enforcement mechanisms than is typical of conservation agreements. When it came into force, the original Parties were most concerned with a rather small subset of species that are or were used in the fashion industry (e. g. , wild cats for fur, crocodilians for leather) or as ornaments (e. g. elephant ivory, wild cattle as trophy heads). Since that time, thousands of species, and in some cases entire taxonomic groups of species, have been added to the Convention simply because many people in both developed and developing countries have attained higher standards of living and are able to afford things that most could not 30 years ago. (CITES: Lead Author: Joel Heinen (other articles): Article Topics: Ecology, International environmental issues, Environmental law and Conservation biology. Heinen, Joel (Lead Author); Richard Reibstein (Topic Editor). 2007. Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). † ) †¢ The Marine Mammal Protection Act (MMPA) of 1972 was reauthorized by the Marine Mammal Protection Act Amendments of 1994 (Public Law 103-238) as signed by President Clinton on April 30, 1994. The agency is responsible for implementing the Marine Mammal Protection Act — through fiscal year 1999. This encompasses the most significant amendments that involved establishing a new regime to govern the taking of marine mammals’ incidental to commercial fishing, replacing the Interim Exemption in place since 1988. Three new sections were added to the Act to address commercial fishing: the preparation of stock assessments for all marine mammal stocks in waters under U. S. jurisdiction; development and implementation of take reduction plans for stocks that may be reduced or are being maintained below their optimum sustainable population levels due to interactions with commercial fisheries; and studies of pinniped-fishery interactions. Maintaining the original aspirations of the Marine Mammal Protection Act, the Amendments continue to protect marine mammals, seeking to maintain stocks at, or recover stocks to, and their optimum sustainable population levels. To achieve that goal, protection of essential habitats including rookeries, mating grounds and areas of similar significance is emphasized by including specific â€Å"habitat† language in the bill. Other major changes include a mechanism for authorizing importation of polar bear parts (other than internal organs) from Canada (provided the required findings are made); revised permit provisions for public display and scientific research; establishment of permits for purposes of photography; procedures for authorizing the intentional lethal taking of individually identifiable pinnipeds which are having a significant negative effect on salmonid fishery stocks; eliminated jurisdiction over the care and maintenance of captive marine mammals held for purposes of public display at registered or licensed facilities; and authority for providing grants to Alaska Native organizations for the purpose of developing co-management structures for marine mammal stocks taken for subsistence purposes. Enclosed to this, the Senate Committee on Commerce, Science, and Transportation (National Ocean Policy Study) held hearings on general MMPA issues on July 14 and 28, 1993, prior to the introduction of S. 1636 on November 8, 1993. The Senate Commerce Committee reported S. 1636 with amendments on January 25, 1994. On March 9, 1994, the House Merchant Marine Subcommittee marked up H. R. 2760, including amendments providing for polar bear trophies to be imported from Canada and establishing a process whereby Federal permission might be granted to intentionally kill individually identifiable pinnipeds having a significant negative effect on certain salmonid fishery stocks, without first having to determine that the marine mammal stock was within its optimum sustainable population range. Reduction Teams will be established to develop plans to reduce the incidental mortality and serious injury of marine mammals that interact with category I or II fisheries. The short-term goal of the plans is to reduce mortality and serious injury of marine mammals incidental to commercial fishing operations to levels below the affected stock’s PBR. The long-term goal of the plans is to reduce the rates of incidental mortality and serious injury of marine mammals to insignificant levels approaching a zero rate. In addition, to be authorized to take marine mammals, each commercial fishing vessel participating in a fishery with frequent or occasional interaction with marine mammals (category I and II fisheries) must be registered with NMFS. The 1994 Amendments encourage these agencies to take further measures to protect marine mammal rookeries, mating grounds, and areas of similar ecological significance. To expand knowledge and comprehension of the impacts of habitat destruction on marine mammal species and stocks, Regional Scientific Review Groups, in consultation with the Marine Mammal Commission (MMC), are to be established to advise the NMFS and FWS on actual, expected, or potential impacts of habitat destruction on marine mammal stocks. If habitat destruction is harming a stock defined as strategic, the Regional Scientific Review Group must recommend appropriate conservation or management measures to alleviate the impact. On the Pacific coast, NMFS is to undertake scientific investigations to assess the effects of California sea lions and Pacific harbor seals on endangered and threatened salmonid stocks. In the Gulf of Maine, a pinniped task force is to be established to advise NMFS concerning marine mammal interactions with aquaculture operations. The 1994 Amendments also allow the Secretary of Commerce to authorize the intentional killing of individually identifiable, non-depleted pinnipeds which can be shown to be having a significant negative effect on the decline or recovery of certain salmonid fish stocks listed as endangered or threatened under the ESA, approaching such status, or that migrate through Ballard Locks at Seattle, WA. Intentional killing can only be authorized after: a Pinniped-Fishery Interaction Task Force has been established by the Secretary to review the situation, consider previous control efforts, and take public comment; and the Task Force has recommended to the Secretary whether to approve or deny the proposed kill along with suggestions for nonlethal alternatives and a recommended course of action. For the first time, it is directed to develop and implement research plans to assess the health and stability of ecosystems of which marine mammals are a part. Specific activities include: a regional workshop for the Gulf of Maine to assess human-caused factors affecting ecosystem health and stability; development of a research plan to monitor the health and stability of the Bering Sea ecosystem; and assessment of the impact California sea lions and Pacific harbor seals have on salmonids and ecosystem stability in the coastal ecosystems of Washington, Oregon, and California. Both NMFS and the FWS now have the explicit authority to enter into cooperative agreements with Alaska Native organizations to conserve marine mammals and to provide co-management of subsistence use of Alaska marine mammal stocks by Alaska Natives. Agreements may include grants to Alaska Native organizations for: collecting and analyzing data on marine mammal populations, monitoring the harvest of marine mammals for subsistence use, participating in marine mammal research, and developing marine mammal co-management structures with Federal and State agencies. They are to promulgate regulations authorizing bona fide scientific research involving only Level B harassments without a formal permit. Persons must submit specified information to NMFS or FWS at least 60 days prior to beginning research. Also, expedited scientific research permits will be allowed when delay could cause injury to a marine mammal or loss of unique research opportunities. To add more, new permit procedures are to explicitly provide for educational and commercial photography of marine mammals. And on the 1994 Amendments establish a new mechanisms for authorizing polar bear trophies (other than internal organs) to be imported from Canada, provided the required findings are made. Subsequently, such imports will not be allowed if there is any indication, found in a study begun two years after the enactment, that the issuance of import permits by the United States is having a significant adverse effect on Canadian polar bear stocks. (http://www. Eoearth. org/The marine Mammal Protection Act).

Verbs to Use in Your Research Paper

When you conduct a research project, one part of your job is to assert your own original thesis with an effective argument. There are a few ways to enhance your research paper so it sounds more impressive. One method to sound convincing as an authority is to elevate your vocabulary by using great verbs. Remember, verbs are action words. The verbs you select for your writing should represent a specific action. This means you should avoid generic verbs like the following to keep your writing interesting and sharp. Dont bore your teacher or audience to tears! Stale and boring verbs to avoid: See  Is/wasLookedDidGo/wentSaidTurned Be the Authority No matter what your grade level, you must do your best to come across as an authority on your topic.  Think about the noticeable difference in these statements: I saw more mold on one piece of bread.I observed a distinct difference between the two pieces of bread. Most importantly, one piece of bread displayed a greater density of mold. The second statement sounds more mature, because we replaced saw with observed and had with displayed. In fact, the verb observe is more accurate. When carrying out a scientific experiment, after all, you use more than mere eyesight to scrutinize your results. You may smell, hear, or feel some results, and those are all part of observing. Now consider these statements when writing a history essay: Historian Robert Dulvany says there were three main causes for the war.Historian Robert Dulvany asserted that three events prompted the war. The second phrase just sounds more authoritative and direct. The verbs make all the difference! Also, make sure to use active rather than passive structure with your verbs. Active verbs make your writing clearer and engaging. Review these statements: The war on terror was launched by the United States.The United States launched the war on terror.   The subject-verb construction is a more active and powerful statement. How to Sound Like an Authority Each discipline (like history, science  or literature) has a distinct tone with certain verbs that appear frequently. As you read over your sources, observe the tone and language.   While reviewing the first draft of your research paper, conduct an inventory of your verbs. Are they tired and weak or strong and effective? This list of verbs may provide suggestions to make your research paper sound more authoritative. affirm ascertain assert cite claim clarify communicate concur contribute convey debate defend define detail determine develop differ discover discuss dispute dissect document elaborate emphasize employ engage enhance establish estimate evaluate examine explore express find focus highlight hold hypothesize identify illuminate illustrate imply incorporate infer inquire invest investigate involve judge justify limn observe ponder predict proclaim proffer promote provide question realize recap reconcile refer reflect regard relate relay remark report resolve respond reveal review sanction seek show simplify speculate submit support surmise survey tangle test theorize total transpose underestimate underline underscore understand undertake undervalue usurp validate value verify vex wander

Bail vs Bale How to Choose the Right Word

Bail and bale are homophones: the words sound the same but have different meanings. Definitions of Bail and Bale The noun bail refers to money used to arrange the temporary release of a person awaiting a court trial. As a verb, bail means to set free an accused person through payment of bail, or to help out an individual or organization thats having financial problems. The verb bail also means to scoop water out of a boat or to run away from a difficult situation. The noun bale refers to a large bundle, usually one that has been tightly wrapped and bound. As a verb, bale means to  press (something) together and wrap it into a tight bundle. Examples of Usage Old Jake walked five miles to the courthouse to post bail for his grandson.The mystery writer Dashiell Hammett refused to turn over to the Justice Department a list of the people who had  put up bail  for [Gus] Hall—and went to jail himself. (Victor Navasky, My Hunt for Moscow Gold. The New York Times, October 21, 2000)Against the opposition of most Americans, the president  decided to bail out his friends on Wall Street.The pilot asked the crew members whether they wanted to bail out or ride the plane down into the cornfield.Haley lifted a bale of hay and placed it in the corner with the others. Idiom Alerts Bail (Someone) out: The expression to bail (somebody) out means to rescue a person  from a difficult situation. I had no money to pay the bills much less for shopping. . . . Eventually my parents would have to be told, but I couldnt face my mothers knowing scorn, and I wasnt about to let my father bail me out and potentially go down the drain with me. (Linda Francis Lee, The Devil in the Junior League. St. Martins Press, 2006) Bail on (Someone): The expression to bail on (someone or something) means to break off a relationship or  abandon a person or thing. Robert can barely read or write, one of many reasons he bailed on school like his daddy  bailed on him. (Patrick Jones,  Chasing Tail Lights. Walker and Company, 2007) Practice Questions Throughout the storm, the fishermen _____ frantically, cast out hooks, give their lines a jerk, and haul in more fish from the sea.The judge decided that the mans _____ was excessive and reduced it by half.One _____ of straw will cover an average of 900 square feet.The detective could have stayed with the department once hed recovered from his gunshot wounds, but he chose to _____. Answers to Practice Exercises Throughout the storm, the fishermen bail frantically, cast out hooks, give their lines a jerk, and haul in more fish from the sea.The judge decided that the mans  bail was excessive and reduced it by half.One bale of straw will cover an average of 900 square feet.The detective could have stayed with the department once hed recovered from his gunshot wounds, but he chose to bail.